14+ years of experience in manufacturing kitchen appliances, is a professional food vacuum sealer manufacturer.
Will the appearance design of a food sealer machine affect its sales?
When a food sealer machine is placed on the shelf, some people stop to admire its smooth lines, while others only focus on the "Vacuum degree" in the parameter table. Is the appearance of a vacuum sealer an "invisible driver" affecting sales or an irrelevant "additional option"? There seems to be no standard answer to this question among manufacturers and consumers. Some people say that for practical household appliances, performance is the hard currency. However, others have noticed that more and more families, when choosing a food sealer machine, will first ask "is there a Morandi color". The connection between appearance and sales may be more complex than we think and deserves further analysis.
In professional food processing plants, buyers will probably first focus on hard indicators such as "vacuum pumping speed", "sealing tightness" and "equipment failure rate". It seems irrelevant whether the food sealing machine shell is industrial gray or bright white. This kind of purchasing decision is a typical "function first". But in another scenario: a housewife is browsing household vacuum sealers on an e-commerce platform. There are two models with similar parameters on the page. One is an angular dark gray "industrial style", and the other is a round - lined milk - white "ins style" with a diagram of "can be embedded in the cabinet" next to it. Will her finger stay on the detail page of the latter for a few more seconds?
In fact, it is not difficult to understand if this housewife really stops because of this. Nowadays, consumers' aesthetic appreciation is constantly improving, and the weight of appearance in purchasing decisions is also increasing. For home vacuum sealers, a simple and elegant appearance design can integrate into the decoration style of various commercial places or family kitchens and enhance the overall image of the store. For family use, rounded corners, exquisite details and soft colors can make it harmoniously match with the kitchen environment and become a beautiful scenery in the kitchen.
If you think the functions and parameters are similar, will you choose to buy one because the appearance of the other looks better?
Suppose there are 4 kitchen vacuum sealers with different appearances but the same functional parameters. Which one would you choose then?
